README

Magento 2 Google Tag Manager is a solution for better store performance tracking that eliminates any actions required with your website source code. It allows you to specify the GTM and GA4 tracking IDs in the admin panel, then export the preset tracking tags, import them into your GTM account and get better reporting on various actions in your store.

Improve store performance tracking with no-effort.

Useful Links

🇺🇦 Stand with Ukraine! How can you help?

Requirements

Magento Community 2.3.0-2.4.x (CE, EE, ECE, B2B)
Magefan Community Extension >= v2.1.20. Please install this extension first if you use installation via FTP.
Note that the extension is free only for the Magento Community (Open Source) Edition. For Magento EE, ECE, and B2B you need to purchase the license at magefan.com.

Editions & Pricing

Editions and Pricing for Magento 2 Google Tag Manager

Benefits

Features

Implement tracking tags easier

Enabling Google Tag Manager tags in your Magento website usually requires you to get the GTM tracking code and implement it into your website source code. Not only is it hard for non-technical people, but time-consuming for developers.

Magefan Google Tag Manager for Magento 2 allows you to insert tracking IDs in the admin panel and the extension will do the rest. No source code editing.

Import/export tracking tags

Once the tracking IDs are implemented in your website, you need to create different events and variables in the Google Tag Manager Account. But not with our Magento 2 Google Tag Manager Extension.

You can generate JSON container with all the essential tags and then import it into your GTM account. Et Voila! You have all your tags created for you.

Monitor customer behaviour

Tracking customers’ behaviour in your store allows you to see the patterns and bottlenecks that appear in the customer’s journey. Check what products customers view the most, add to their cart, purchase and abandon.

Once you have this data, you’ll be able to tweak your marketing strategy and improve the shopping experience in your store.

Track checkout performance

Checkout step is one of the most important steps in the customers’ journey and, as it often appears, one where customers get stuck. Although you have implemented the best practices to improve checkout, our GTM Extension for Magento will make it better.

Get insights into the checkout performance by tracking vital events - begin_checkout, add_shipping_info, add_billing_info, and purchase.

Track product performance

What are your biggest traffic and revenue generators? Use this Magento 2 Google Tag Manager extension to track data on what products get the most views, are purchased, added to the cart, wishlist and removed from the cart the most often.

Establish a strategy that allows you to increase conversions and promote products that are falling behind in sales.

Enable dynamic remarketing

If you want to provide more personalized ads and drive people, who already visited your website, back, use Magento 2 Google Tag Manager extension for dynamic remarketing. Our Extension support dynamic remarketing to help you display products and service customers viewed the last time they visited your website.

Monitor custom blocks

Have you implemented related, cross-sell and up-sell products but don’t know if they are performing as expected? Track product views in custom blocks with Magento 2 GTM extension and improve your sales strategy accordingly.

Demo

Try out our open demo and if you like our extension please give us some star on Github ★

Support

If you have any issues, please contact us then if you still need help, open a bug report in GitHub's issue tracker.

magefan / module-google-tag-manager

Maintainers

Details

README

Useful Links

🇺🇦 Stand with Ukraine! How can you help?

Requirements

Editions & Pricing

Benefits

Features

Implement tracking tags easier

Import/export tracking tags

Monitor customer behaviour

Track checkout performance

Track product performance

Enable dynamic remarketing

Monitor custom blocks

Demo

Support

Need More Features?

License

Magento 2 Extensions by Magefan

Magento 2 Google Extensions

Magento 2 SEO Extensions

Magento 2 Speed Optimization Extensions

Magento 2 Admin Panel Extensions

Magento 2 Blog Extensions

Magento 2 Marketing Automation Extensions

Magento 2 Cart Extensions

Magento 2 Multi-Language Extensions

Developers Tools

Shopify Apps by Magefan